Author Archives: Small Business SEO

Nuggets Of Link Building Gold In Spam Comments

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As an avid link building services provider and researcher and enthusiast, I’m always on the lookout for new sites to leave a link or two for mine and my clients website. I’m so obsessed by it that it became a habit of mine to look around any website I discovered, whether they have zero or high PR, if it’s possible for me to leave some link/s without spamming the site.

If it’s a blog, I usually test it by leaving a comment (of course after reading the blogpost, researching a few bits about the post and commenting according to the relevancy to the post) with an anchor text back to my site.

I also use search operators to find those elusive high PR backlinks, which there are plenty online, considering there is already a gazillion websites on the internet. Most of the time I am successful in finding high PR authority sites because, if you don’t know it yet – there is no more secret on the internet. If you know which keys to push on your keyboard, you’ll be surprised what you’ll find by doing online research.

But my most favorite way of finding a site to build links in is, guess what? Spam comments in several of my blogs!

If you’re new to link building, you don’t probably know that spammers are also in link building services themselves. They maybe some paid hack from India or the Philippines looking for ways to leave some links to your website. A customer would ask them to build links for them through blog commenting – problem is, most of them are lazy or do not know how to properly leave a link by decent commenting and so a blog owner would flag their comments as spam, triggering an anti-spam plugin such as Akismet to consider all comments by that poster to be red flagged. Thus, whenever Akismet encounter the posters IP or email address or even the URL which they wanted to use, would go straight to the spam database.

Each of my blog probably receives more than 100 spam each day and I’d say if you’re a typical website owner, you’ll just instantly delete all those pesky spam comments at once.

But not if you’re a dedicated link building enthusiast. For in those spam lies some gold where it’s possible to leave a link without doing the same spamming technique of the poster!

How do you find it? Well, it’s not going to be easy because you will have to scan each URL that the spammer want to leave their link into and check each one of them if its a worthy website for link building purposes. Here’s how I do it:

1) In my wordpress admin, I would go to “Comments” and then will click on “Spam”

link building services

2) All comments considered by Akismet as spam shows up in the browser window.

3) I open a new browser window, right click on a link and choose “Copy link location” (I use Firefox browser, by the way).

link building strategies

4) If the link is, say http://www.anywebsite.com/2435425-cls.html or http://someperson.anywebsite.com/global_warming_effects_6148_32083220.html, I would break the URL so that it would only be http://www.anywebsite.com/ and then paste it on the browser search field.

5) With Google toolbar pagerank checker on, I will then see if the website is worth researching further. I would also look around the website and see if it is a site that has any link value if ever the pagerank is zero.

6) If the newly discovered site has link value as I see it, then I will check if I can leave a link anywhere there. I’d use the search operator site:http://anywebsite.com for finding any loophole where links could be left. Of course, I just leave a link without spamming the site.

You maybe thinking that this method is spamming as well. Depending on how you leave your link or how your link was built, link building per se is a grey area. No single search engine professional could claim that their whole link building technique does not involve finding loopholes in a site to leave links in.

Only super authority sites with content a lot of people search for, like Wikipedia, could get links without asking for it because people just link back to them naturally. For most of us, we have to work hard to find that valuable backlinks.

So, there you go. Link building research using spam blog comments as link sources. If you’re a serious link builder, I suggest you take a second look at it.

Search Engine Optimization Survival Tips: How To Outrun Your Competitors

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Search engine optimization can’t be done overnight. You need to invest a good deal of time and effort to make it to the top. But what’s good about SEO is that you really don’t need to be the best, the strongest, the fastest, or the most popular, all you need here is to be even just a little better than your competitors.

Remember that there isn’t a perfect SEO tactic or a perfectly optimized site, so that must not be your goal. What you need to do instead is to work hard to get more and more targeted traffic to your site. And that means more link-worthy content to post, and more backlinks to get.

Your main objective, therefore, must be to get and do what it takes to be way better than your rivals.

Try to do a query on Google. The site that ranks second could gain 21% of the traffic. This seems good enough, right? But do you know that the first in rank usually gets 42% of traffic? More often than not, the first site achieves twice the number of organic traffic obtained by the second. This is such a big difference, isn’t it?

What could be more distressing is the fact that the first site achieves such ranking not because the person behind it has done twice the accomplishment of the site next in rank. In fact, the website that ranks second can have the same domain age, same PageRank, and similar page optimisation elements like keywords in the meta tags and the title.

So why such a huge difference in the traffic received by the first site compared to the traffic gained by the site next in rank?

Sometimes, it’s just a matter of one backlink. Yes, you read it right, just a single quality link could mean the big difference between a higher traffic or cutting it in half.

Just imagine if it’s your site that ranks second. This means you only get half of the visitors, opt-ins, and conversions of the first site. But that’s how SEO works, and you can do nothing to change that but to outperform your competitor by performing better.

If your case is pretty much like this, you must have a more focused approach to your site’s search engine optimisation. To start off, study your competition carefully. Determine how fast your competitor is running. Take a careful look on their site’s specifics and find out how much effort and time do you need to equal your opponent’s success. Also, find out the things you can do to surpass their results.

This post reveals how a small factor, like one authority backlink, can make a significant difference in the number of traffic your site receives, thereby its potential income. However, you must not forget the fact that sometimes, the difference does not only depend on a single better link. If you are capable of making links, so are your business competition. Bear in mind that they can also do whatever it is that you are capable of doing.

So as much as possible, do your very best to give your site an advantage or something your competitors cannot achieve over time. Your advantage can be your ability to create higher quality and link worthy content, to build and run effective link building campaigns, to establish and take full advantage of your relationships in the market, or to increase your SEO efforts via a leveraged SEO strategy.

If you don’t have enough time to do your site’s optimization, your best resort is to hire a company that can do the task for you. JasmanMarketing.com can offer not only link building and virtual assistants services but also other performance-based SEO services or even search optimization of your site that is sure to help you rank higher than your competition.

One Way Link Building: Quality Techniques To Help Your Site Rank In Search

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If you’re looking forward to improving your website’s link popularity and its ranking in various search engines, one way link building is the key. This is one of the most effective techniques you can use in all your link building campaigns.

Unlike reciprocal links, one-way link is kind of hard to achieve. Only very few individuals are willing to give a link back to your site without getting something in return. But you really don’t want to give out links as recompense, don’t you? So you might as well work a lot to create more one way links your site needs.

Mind you, it really pays off when it comes to ensuring and protecting rock-solid long-term search engine results.

If you don’t have any idea on how you can build up a one way link building program that will truly work for your site, you can hire the services of an expert SEO company like us. But if you want to do it yourself, here are some of the proven techniques that we apply to achieve our goals. You can try one first to determine if it works, and just combine some of your best bets later on.

Press Release Marketing

This is such a great way to make your website more visible online. With this method, your news and information are made available for a wide range of audience to read. This is done through targeted distribution. If you will hire our services, we promise you well-written and properly distributed press releases that will sure reach a plethora of online outlets in almost no time. By so doing, the profile of your website will be increased and it will receive a good number of valid or quality incoming links from websites that carry content and stories about your business. Because of your increased rankings, your site’s traffic will significantly improve as well.

Blog Posts

You can do this by getting reputable bloggers to make a post about you or your website. More often than not, these blogging experts will include a link back to your site through a relevant text that contains proper anchor text link.

This is the reason why we personally communicate with site owners and bloggers regularly. We keep them interested by sending in announcements, newsletters, and emails. You can also provide them with other products to review. What’s great is you only need to pay them few bucks for a good review of your product (if it’s a paid blog post), yet the benefits you’ll get from a contextual link is so tremendous. This link remains in its place for as long as the post is there.

Blog Commenting

In one way link building, it’s a good idea to search for relevant blogs and regularly make comments about the topic being discussed. This method can provide you with massive amount of traffic and powerful links. And our secret? Well we make sure that our comments sound professional and are really related to the posts. Thought-provoking comments are more advisable since they add value to the blog and they leave readers wanting to know more, thus following your link.

Article Marketing

Aside from the contextual links it provides your website with, this method also makes your site seem like an authority in a particular topic. Since the ones who will click the link are already interested in the topic, they are more likely to convert better compared to ordinary search traffic. This is why we strive hard to provide our customers with informative articles that will make their sites look more professional and respectable.

Directories

Directories accept only those with editorial reviews so if you’re associated with a more discriminating directory, it is more likely that your site will get better ranking. A respectable directory sets standards you need to meet plus a review process before you can get accepted.

Bookmarking

One way link building also involves bookmarking. Getting your site listed on Furl, De.licio.us, Simpy, StumbleUpon, and the likes can spawn into great traffic because Internet surfers usually visit these sites to vote. You can get lots of incoming links if you’re bookmarked on these sites.

Social Media Marketing

Since this form of marketing has informal and social-based nature, search engines are more likely to trust such links. It will pay big time to place content on popular social networking sites like MySpace, Facebook, Squidoo, and a lot more. Best is, these sites give you lots of flexibility when it comes to the type of content you will write. So better be creative.

Videos

There are also sites like YouTube that allows you to upload your own videos with links back to your website. This will significantly increase your site’s traffic because once your videos are uploaded online, they will reach millions of web surfers around the world. Short yet concise how-to videos are ideal in educating viewers and developing trust.

These are just eight methods that we apply in producing massive amount of quality incoming links. By employing such techniques, you too can create a stable one way link building strategy that will sure promote your site in a wide range of online media and relevant web properties. Also, they will definitely help place your site straight on top of search engine rankings.

Don’t Drive Away Search Engine Spiders – Attract Them In Instead!

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Spiders in the World Wide Web are very much different from those found around our homes. Unlike those creepy crawlers in our house that lurk under the kitchen sink, search engine spiders are crawling through and indexing websites. And while home spiders are something we want to get rid of, those arachnids traversing through the Internet are the ones you must host. And you really need to invite them over on a regular basis.

Of course, inviting a guest in your house entails a little cleaning and de-cluttering on your part. You surely will wash, scrub, dust, and clean almost every nook and cranny of your shelter just to impress your visitor and make him or her comfortable. That’s exactly what you should do to your web pages if you want spiders to visit them often.

Aside from the home page, also pay attention to the other pages of your site. Have you ever made an update on their content? Does your site contains something that’s really interesting and worth conversing? If you don’t have any idea on how to start cleaning up your site to attract web spiders, here are some pointers to help you out:

1. Do a Keyword Research
As a site owner, you should know the words or phrases that online searchers type in the search engines to be able to find your site’s pages. If you don’t know what these keywords are, you better find out as soon as possible. But if you do, might as well make sure that these keywords haven’t changed. In doing keywords research, you can use different online tools like Google Adwords and Wordtracker. By using such tools, you’ll find out the different keywords your pages need to be optimized for.

The latest trend in keyword research is using keyword phrases or long tail keywords rather than single words. Spiders in search engines are often engrossed to plain text simply because it is what they are capable of reading and understanding. You don’t want these spiders to be confused, don’t you? So might as well help them out by ensuring that your targeted keyword phrase or phrases are included in the title tag and heading (including h1, h2,h3) tags of the page, in its content, and in the URL, if possible. Once the spiders understand the content of your web pages, they will feel welcomed and satisfied and they sure will come to your site regularly.

2. Come up with a Link Worthy Content
One of the goals site owners must bear in mind is to create a link worthy content that readers can share to other Internet surfers by placing a link back to your site. For web spiders, these links seem like transporters to a new place. The more links to your site these crawlers find, the better. Be sure, though, to distribute some of these internal links in the content of the inside pages of your site.

Put out your list of keywords or keyword phrases you’ve just researched. When writing content for your web pages, don’t forget to place your targeted keywords or keyword phrase(s) in the first and last paragraph as well as several times in the body of your content. Remember that every page on your site can be a home page for a searcher. So better be sure that each landing page has a quality content that will satisfy the visitor.

Some content ideas you can use to come up with a link worthy content are:

o User tips for the products and services you’re offering
o Top 10 lists
o Researches that are industry-related
o How-to’s
o Humor related to your field
o Statistics
o Blog
o Case studies
o Online press releases
o Videos that have to do with your products or services
o Free online tools
o Contests or Freebies

Websites must be updated frequently. One of the best ways to do this is to determine the relevancy of your keywords and to regularly make an update in your site’s pages. Although there’s a need for you to make each page of your site a spider bait, you must not forget your site’s main goal, which is to offer superb user experience. So, are you now ready to start with your website cleaning project?

High Search Engine Ranking Optimization: Let Your Link Building Do the Work

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Are you looking for a high search engine ranking optimization method that will not only bring you your desired results fast but also maintain these results for a long time? Search engine optimization is hard work, but the great benefits that effective SEO brings are worth all the effort. One very simple but very effective strategy to getting a high page ranking is link building.

As the name implies, link building involves the creation of backlinks, or links from different sites that all point to your page. Backlinks, in a way, are a means for the search engine to gauge the importance of a particular site. Simply put, a site with more backlinks is more important than those that don’t, so it’s given a higher ranking.

To achieve high search engine ranking optimization by establishing plenty of link love for your site, you can either work hand in hand with other web masters or you can work on your own. Working with other web owners includes exchanging links with other sites. To do it on your own, you can submit to site and article directories and post in forums and blogs.

The good thing about link building is this: once they are established and in place, they’ll work on their own. You don’t need to update the links that you post online. All you need is post them, and then they’ll do their work. All you have to do is to add more to these links for faster improvement.

Other than more links, you also need to carefully choose the sites to which you place your links. You must employ different strategies to ensure your success in site optimization. Other than websites that will tell you how to do things right, there are also SEO link building service specialists that can help you in your high search engine ranking optimization endeavors. These professionals are experts in their field, and are equipped with all the necessary training to give your site its needed boost in both traffic and search engine top placement.

Article Writing And Article Spinning – Creating More Unique Copies

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Article writing is an effective means of site optimization. Aside from allowing you to build your links, this will also provide you with a means to tell your audience just what you have to offer and how it differs from already existing products in the market.

For article writing to be successful, you need good quality and great quantity. A couple of copies are no longer enough, what with the increasing number of materials submitted to article directories everyday.

But how do you create numerous copies on a limited time? Even the most excellent writer can’t possibly come up with a huge number of original copies in a day. Well, have you ever heard of article spinning?

This process works on the premise of creating multiple unique copies out of an already existing copy. All you have to do is to create one original article, and then spin it so that you have various copies to submit to article directories—all with a higher percentage of uniqueness.

Article spinning is a good method when it comes to improving the quantity side of article writing, but you must know that this doesn’t guarantee success at all times. How is that? Well, there are different methods to do a spin, and you can use different tools to perform the process. Take a look at these:

• Word Spin. By far the simplest, this method changes each word with one of the word’s synonyms such that you’ll have a different sentence at the end of the spin.

• Paragraph Spin. This method borders somewhere in between a spin and a complete revision. The idea is to replace words with their synonyms and to jumble sentences, all while keeping the original thought in the paragraph intact.

• Sentence Spin. This method revises the copy per sentence. It’s not necessary for all the words in the sentence to change. Sometimes, change can be done on the structure of the sentence while the original words are retained.

These methods are the most commonly used in article spinning, but they’re not guaranteed successful. Some methods have a downside that you need to deal with. The problem with the word spin usually lies on the fact that every word, though synonymous, may have variations in meaning.

Some words, although similar to the original, may not convey the right meaning when chosen as a substitute. The problem with the sentence spin, on the other hand, has to do with the possibility that the generated sentences will not sound well when combined with each other. In both cases, the final copies may pass the uniqueness percentage set by article directories, but they won’t attract much traffic.

How do you deal with these? The best solution is not to rely fully on an article spinning software. Sure, a software can help generate tons of synonyms for each of the words in your original copy in an instant, but it doesn’t have the brain to tell you which of these synonyms will best convey the meaning you want to impart to your readers.

If you’re getting the service of an article writing, article spinning, and article submission service, be sure that the company uses real human writers to do the work. Only a writer can create original and spun copies that are not only unique but also readable.

Why Do You Need To Hire A Link Building Services Team?

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Do you really need to hire a link building services team?

If you’re serious in optimizing your business website for the search engines but time is such an issue for you, then getting a team of SEO professionals to do your site’s link building shouldn’t be an option but a necessity. With expert services of a pro, your site will be able to get high rankings in search engines for the keyword or keyword phrase you wan to optimize your site for.

Here are some of the reasons why, most of the time, link building is better left to the pro:

1. You need to invest great deal of time and lots of dedication.

While creating backlinks is not that hard, it can’t be done in just a flick of a finger. If you’ll be the one to do your site’s link building, you need to commit most of your time and attention in it to achieve your desired results within your target timeframe. One of the time-consuming tasks you will face is finding directories and placing your listings. You will also spend more time in writing and submitting articles to the directories as well as in building backlinks.

2. A link building services team has the necessary tools.

A team of professional link builders will offer you contextual link building. To do so, this team usually uses proper tools and other requirements so its link builders can perform such job without sweating much. When you hire such team, you are also hiring all its tools that are used in analyzing and checking links and other link building processes.

3. One way links are very much valuable.

Without one-way links, you have very low chance of ranking high in search engines. Since search engines these days are basically about linking, building quality links has been a very important aspect of SEO. If you’re thinking that this is a job you can’t do by yourself, you’re definitely wrong. You just need to be equipped with the right tools and knowledge and you’ll be on your way to creating quality one-way links for your site. But if you’re wishing for fast and 100% decent results, hiring a link building services team is a better option.

4. Professional link builders have industry knowledge and enough experience.

If you’re really serious in improving your site’s ranking, would you risk your money on neophyte link builders? Remember that you will spend money for your site’s link building so better be sure that the service provider you’ll get are industry experts who understand the ins and outs of link building. The team you should hire must have enough experience in improving the search engine rankings of a certain website and must be capable of protecting your web property.

Whether you’ll hire a link building services team or you’ll do your site’s link building by yourself, it is necessary to ensure that link acquisitions are done naturally. You or your link builders must use the so-called ethical methods in link building which include high-quality content and link baiting. Such strategies are proven to attract natural links and are really very much effective in improving your website’s popularity.

SEO Article Writing – Five Tips For Writing Helpful Articles Your Visitors Will Love

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Some individuals do SEO article writing. Some others write content that audience love. The secret is to unite both and compose articles which are keyword targeted but that continue to seem sensible and attract human audience.

I’m certain you have found SEO articles which were certainly not pleasing. These were packed with a particular key phrase which was repeated conspicuously during the entire article. The sentence construction was clumsy and confusing. The content appeared as though it had been written by a robot rather than an actual individual!

These aren’t the kind of SEO articles for you to write. That can be done a lot better than that!

Just utilize these five very easy SEO article writing guidelines that any starter can carry out, and you will be creating articles that a reader (and the search engines!) will like.

First: Find a single keyword phrase to focus on.
This is to be a long-tail keyword. A long-tail phrase is often 3 to 8 words in length. There’s very little competition with this key phrase, so it’ll likely be not too difficult for the article to rank high in Google search results.

Second: Make the title interesting using target keyword.
Anytime you use keywords and phrases within a title or article, they should be put into appropriate wording and appear natural. So, the title must sound natural and stay grammatically right. It needs to be attractive to human viewers.

Think of a keyword phrase searcher may type into the search engines and create the title from there.

One example is: some individuals type ‘how to do ABC’ inside the search box, therefore you could create a “how to” title. Also, sometimes people type a question in Google, that means attempt to create your title as a question.

Remember that your title has to be interesting to a real human reader, be grammatically suitable, and also makes sense.

Third: Write a useful article for your audience.
In drafting an article, keep your eyes on your readers; therefore a valuable topic or content readers will love is your primary goal. Ignore keyword phrases initially — just create an informative article.

The best element which makes your article valuable in the search engine’s as well as your readers is the helpfulness of your content. Key words don’t signify anything if your article would not contain info that visitors may use.

Your content ought to provide what the title promised. For example, if the title is “How To Easily Teach Your Puppy Some Tricks”, then this article must provide some information on how to teach a puppy some tricks it can learn easily.

Fourth: Concentrate on content that is timeless.
Write an article which has relevance outside of this month or this year. If the topic you wrote is evergreen, people will search for information on the topic now and in the future.

Fifth: Produce a listing of key terms which are variations of your keyword.
As an example, if the keyphrase for your niche is “training a puppy”, similar versions of the keyword will be:

*train a puppy

*training puppies

*how to train puppies

*who can train a puppy

Those are just some examples. Google knows relevant variations of keyword phrases, so it’s not required to repeat the identical phrase all through the article.

Think of semantically connected keyword variations and select a few to include your article in a way that sounds natural. You do not want to force a keyphrase inside the article – it must suit normally in the wording of your articles and be correct in grammar.

Writing articles for SEO requires strategy, organization, creativeness, and self-control. You are writing for both audience – human readers need to see your article readable and also write content that search engines would love.

When writing SEO articles, the objective is always to create content that is informational and interesting to real visitors. It would take some time, but once you do SEO article writing thoroughly, that piece of article you created will attract search engine traffic to your website for many years.

SEO For Small Business: On-Page Optimization Tips

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Small business search engine optimization should really start on the website and on each and every page of the site.

How?

By planning the website layout and researching the topics or subject that will bring in traffic. The content that will be in every page must be thought-out well, too. If you already know what keywords to target, then write your content so it is engaging and interesting to your visitors – so they come back often or spread the news about your site.

It is therefore important that a small business owner who want to rank his/her internet presence well, be aware of the importance of on-page optimization as a first step for a SEO for small business plan. Below are five tips to consider:

1) Research the keywords or keyphrases to use in every webpage thoroughly. This part of search engine optimization is probably the most neglected by many new entrants to the SEO industry. Keyword research is the be all of SEO. It’s not just high traffic keywords that you should use in your content but – keywords that will make a customer buy from your offers.

2) After keyword research, web design layout is the next best thing to tweak. Plan to layout your site so that it will be easy for human visitors to click on your most engaging contents. Add a sitemap that is usable both to robots and people.

3) Use your keywords in every page of your site. Put them in the title tag, description tag, h1, h2 and h3 tags so that the search engine will know what your page is about. Keyword is the key to that – and use different sets of keywords for every page. Avoid using the same description on the same page of your site.

4) Interlink your pages. Put internal links in every page of your site, with at least one link going back to the main page for the keyword/s you’re targeting. The engines look at this as more content for your site which it count as backlinks as well.

5) Write unique content for each and every page of your site with keywords included in the title and in the content of the page. Keyword density in the content is another factor to consider when writing your content but don’t overdo it. The search engines consider keyword stuffing as spam and penalizes sites with such content. Keep the keyword density to no more than 3%.

So, there it is. Five on-page optimization tips for a do-it-yourself SEO for small business owner. If you can apply those in page after page after page of your website, you have done a significant step in optimizing your site for the search engines.

You are now ready to perform the remaining 80% of small business SEO which is promoting your site and gathering incoming links – whether it is one way links, three way links or even reciprocal linking – which will be our topic in the future posts.